SEARCH ENGINE OPTIMIZATION (SEO)
SEO stands for Search Engine Optimization. SEO plays an important role in digital marketing. It is an integral part of online marketing. SEO is the process of getting maximum traffic from free, organic and natural search results on search engine. The main purpose of SEO is to increase the ranking of the websites so that maximum people can visit the website. SEO helps to increase the quality of traffic through organic search engine results. Organic traffic comes from SERP (Search Engine Result Pages) and it is more reliable traffic. SEO is the continuous process.
SEARCH ENGINE MARKETING (SEM)
SEM stands for Search engine marketing. This is also known as paid search or pay per click (PPC). Search engine marketing (SEM) is one of the most crucial types of digital marketing which involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through paid advertising.
SOCIAL MEDIA OPTIMIZATION (SMO)
SMO (Social Media Optimization) is an important factor in internet search rankings. It is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.Types of social media include RSS feeds, social news and bookmarking sites as well as social networking sites such as Face book, Twitter, LinkedIn, video sharing websites and blogging sites. The main goal of SMO is to increase the quality traffic to website.
SOCIAL MEDIA MARKETING (SMM)
Social media marketing (SMM) is a form of internet marketing which involves creating and sharing content on social media networks to achieve marketing and branding goals. Social media marketing includes activities like posting and sharing text, images, videos as well as other content which increases audience engagement. The main goal of SMM is to improve communication with users, increase brand visibility and to reach more potential customers.
Google Analytics is a free web analytics service offered by Google which tracks and reports website traffic. It is the most widely used web analytics service on the Internet for marketing purpose. Google analytics is very helpful for small and medium businessmen to achieve highest growth in the business.
Google My Business is a free and easy-to-use tool for businesses and organizations to manage online presence across Google, including Search and Maps. Google business helps customers to find out location of shops or stores. It includes adding business name, location, hours, monitoring and replying to customers review, adding photos, learning where and how people are searching for the business. Google business is completely free of cost.
Google Adwords is an online advertising service developed by Google where advertisers pay to display brief advertisements, service offerings, product listings and video content within the Google advertisement network to web users. Google Adwords is mainly based on Keywords determined by advertisers.
GOOGLE SEARCH CONSOLE
Google Search console is one of the most important tools in digital marketing. It was previously known as Google Webmaster tool. Google search console allows webmasters to check indexing status and increases website visibility. This tool is very helpful to webmasters, web marketers, website owners and SEO professionals.